Our brand?

More than a logo and colors

Water needs no explanation. Our identity and logo reflect DAB values in a similarly straightforward manner: we have made transparency our number one trait. The same goes for our products, which cater to the needs of the people using them in the simplest way possible. Easy.

Making water easy
We welcome our new payoff

This is not just a payoff. It is the essence of DAB’s values, history, and vision for the future. This change marks the beginning of a new chapter: while staying true to who we have always been, we put all our commitment and passion into a clear goal—making water management simpler, more efficient, and more effective. And we do this all over the world.

How to use the DAB logo

The logo sums up and symbolizes our values. Please feel free to use it, but ensure that you do so without detriment to its message, strength and integrity.

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Want to know more about our logo and our image?