50 Years of DAB: Celebrating Three Unforgettable Days of Innovation and Connection
From September 22 to 24, DAB proudly marked its 50th anniversary with a series of unforgettable events across its Italian plants — a unique celebration that brought together people, stories, innovation, and a shared vision for the future.
The celebrations began by welcoming key customers and partners from around the globe to guided tours of DAB’s factories in Mestrino, Bientina, and Val Liona. Guests also enjoyed a variety of engaging activities designed to make everyone feel part of the DAB family.
On September 23, international guests gathered for an elegant evening at Villa Giovannelli Colonna in Noventa Padovana. This historic and breathtaking venue set the perfect atmosphere for meaningful conversations, shared memories, and new collaborations.
The grand finale, held on September 24 at the Gran Teatro Geox in Padua, was the spectacular POP THE FUTURE event. Over 1,400 DAB employees and partners from nearly 50 nationalities came together to celebrate the company’s heritage, present achievements, and future ambitions.
Inspired by Pop Art’s boldness, personality, and transformative power, the event’s visual identity and concept reflected DAB’s unique spirit — simple, original, and extraordinary.
The evening was filled with captivating performances, dynamic video content, and inspiring speeches, including powerful messages from DAB’s top management. Highlights of the night included:
- Launch of the new payoff:
“Making Water Easy” — encapsulating DAB’s philosophy of innovation and its mission to simplify water management worldwide.
- Product Reveal – EsyBox Pop:
The latest breakthrough in home water management — smart, compact, and ultra-silent. Already honored with the prestigious iF DESIGN AWARD 2025, EsyBox Pop promises to redefine the market.
Discover EsyBox Pop
- Tribute to Our People:
Heartfelt speeches by Poul Due Jensen and Sandro Stramare celebrated the passion, dedication, and talent that have shaped DAB’s success and will drive its future.
A heartfelt thank you to everyone who contributed to this historic event. Here’s to the next 50 years of innovation, growth, and shared success — together!