Looking back at the MCE Mostra Convegno Expocomfort week, we continue to take pride in its intensity and the strong impact it delivered.

From March 24 to 27, 2026, we returned to Milan with a strong presence, exceeding all expectations both in terms of numbers and engagement.

Our 402 m2 booth has seen more than 6000 visitors with 1500 active interactions, including installers, distributors and designers, our Corporate Management and the DAB Board, our Italian Agencies and CATs, our guests, customers and colleagues from Italy and DAB branches.  

The exhibition, the stand design and the atmosphere all spoke a common language: MAKING WATER EASY, a clear and consistent message, perceivable in every detail.

Interactions and gamification activities were one of the highlights of the fair: more than 350 matches were played in our 80s’ inspired “Water Hero” videogame, with EsyBox Line as the main lead. Moreover, DClub, our new fidelity program targeting professional DAB installers, has reached 662 new subscribers!

The newly arrived EsyBox Line product has really taken the stage, and so has the H2D app: the EsyBox Pop immersive experience has attracted and involved a lot of curious visitors thanks to its special effects, and it surely has been the most photographed area of the stand.

Thank you to all who dedicated their time to come and join us!